You Wouldn't Have Made This Decision Two Years Ago
Jordan Friesen, O.T. Reg. (MB)
Founder, Mindset Strategy
Somewhere right now, a leader is about to approve something they would have flagged as questionable or problematic two years ago. But they won't think of it that way. It'll just look like a normal Tuesday decision, made under a normal amount of pressure, by someone who still considers honesty a core value to themself.
That's what should make us a little more uneasy than it usually does. Not the decision itself, but the fact that it won't register as one. There isn’t a moment of hesitation or internal alarm that would flag to themselves they've crossed a line they once wouldn’t have. They'll walk away believing they're exactly the person they've always been. And in a sense, they're right. Nothing about who they are changed overnight.
People rarely cross a line like that on purpose. Most of the time they slide into it the same way people pick up habits they wish they didn't have.
Think about anything you've taken up over the years that you'd rather not admit to. Maybe it's how much you drink or how heavy your hand has gotten with salt and butter. That kind of thing tends to build slowly, one small excess layered on top of the last, until your baseline has moved so far you barely noticed it happening. Then one day you catch yourself and think, I wasn't doing this two years ago. How did this happen? That question is really the whole story. A long series of small resets can subconsciously redefine what feels normal, far more effectively than any one dramatic leap ever could.
Making good, ethical decisions under pressure tends to follow that same path. A leader under enough sustained strain rarely wakes up one morning and excitedly chooses to do something unethical. Pressure builds first, and with it comes a string of small compromises, each one justifiable on its own terms at the time. String enough of those together and cutting corners stops feeling like a violation of anything at all. Over time, it starts to feel necessary, and eventually it just feels like Tuesday.
What's Actually Happening in Your Brain
The reason this pattern is so hard to catch in the moment has less to do with willpower than most people assume. Under stress, the part of your brain responsible for higher-order thinking becomes less active. You become more reactive, and more likely to lean on instinct, habit, or whatever the people around you seem to be doing. That's a useful setup in an actual emergency. In the middle of a complicated ethical call, it's a really bad setup because you end up reaching for the easiest available answer to a problem that actually deserves a harder look.
Under normal conditions, working through an ethical dilemma draws on a handful of mental moves happening almost at once. You weigh the consequences, consider how the people affected might see it, question your own read on the situation, notice what you're feeling and factor that in rather than letting it drive the decision. Pressure doesn't erase these moves entirely, but it makes you far less likely to use them, and the fewer of them you draw on, the more likely you are to land somewhere you wouldn't have chosen with a clear head.
There's a simple way to think about why this happens. Pressure reduces the mental resources you have available right when the situation in front of you requires more of them, not less. You're left with less to work with at exactly the moment you need more.
A Number That Sounds Worse Than It Feels
There's a stat that captures this well: nearly half of leaders report having done something unethical or illegal under pressure. Say that number out loud and it sounds really alarming. Most people would rather not picture themselves in that half, but sitting with it for a minute tends to soften that initial shock. When you think about it, nearly everyone tells small lies now and then, and manages to convince themselves there's a good reason behind it. Very few of us are actually surprised that other people do the same. The question worth asking isn't so much whether people cut corners under pressure. A better one is which corners, and which of those compromises end up becoming the first step onto a much longer, and steeper, slope.
So rather than looking at the stat as an indictment of leaders as people, it starts to look like a fairly predictable outcome of how pressure works on all of us, given enough time and enough weight bearing down.
The Spectrum That Lets Everyone Feel Fine
Part of what makes this so hard to catch in yourself is that unethical behaviour is never one cleancut category. It sits on a wide spectrum, running from mildly questionable all the way to seriously damaging. That spectrum gives everyone somewhere comfortable to stand. Most people can find a way to place their own choices closer to the harmless end, even while judging someone else's very similar choice far more harshly. This is a form of impression management, and it applies just as much to the story we tell ourselves as it does to the one we tell other people. At the moment, the story sounds reasonable. Given the circumstances, it made sense. Usually it's only later, looking back, that the pattern becomes obvious.
When It Actually Works, Until It Doesn't
For a while, this kind of behaviour tends to work. And organizations sometimes actually benefit from the very thing that will eventually take them down. Some of the biggest ethical blunders in business history follow this same trend. The Enron collapse, with the accounting failures sitting at its centre, was productive for the business right up until, very suddenly, it wasn't. The same shape shows up again and again once you start looking for it. At Wells Fargo, employees under pressure to hit aggressive sales targets ended up opening millions of accounts customers never agreed to, a practice that worked well enough for years before it shattered the bank's reputation almost overnight. Theranos followed a similar arc in its own way: a company built on the promise of technology that didn't work, sustained for years by the public and investors who were fooled, until the truth came out.
Not every version of this story involves an organization benefiting either. Sometimes the payoff is entirely personal. At a well-known bank in Canada, a senior leader lost their job after engaging in inappropriate conduct with another employee. There was no upside for the company anywhere in that story, only personal benefit for the individual involved, and only for a while. Different circumstances tend to produce the same underlying pattern of something feeling fine in the moment, and it even feels like it's working, right up until it stops working.
Catching Yourself Before You're Too Far Down
So what do you do with all of this if you recognize even a little of yourself in it? A good first move is to take a good honest look at your values, both as a person and as a leader, and then hold your recent decisions up against them without flinching. Not every decision qualifies for this kind of scrutiny. Look at the ones where you talked yourself into something a little too quickly, or the ones that affected someone else's job or trust in you. Those are the decisions you should sit with, because those are the ones most likely to be sitting on the slope without you realizing it. That kind of ongoing check is one of the strongest safeguards against this kind of drift, mostly because it forces a comparison you'd otherwise avoid making.
A second move matters just as much, maybe more. Find someone who can give you a real outside perspective. This doesn't need to be a colleague, and honestly, it's often easier if it isn't. A friend, or someone working in a completely different industry, tends to notice things that are hard to see from inside your own environment.
That second point carries a lot of weight, because the whole mechanism behind this kind of drift depends on the fact that most people don't notice their own baseline moving. Watching yourself closely only goes so far, since everything tends to feel normal well before anyone is close to done sliding.
The Bigger Point
This isn't really a question of whether someone is fundamentally a good person or a bad one. Sustained pressure has a way of subtly recalibrating how we reason, regardless of how good our intentions were going in. Seeing that clearly is a good first step toward protecting against it. Checking in with your values shouldn't wait until you’re already several steps down the slope and looking for a way to explain how you got there. It's most notably the decisions that impact other people that deserve the closer look, and they deserve it before there's any damage.